Facebook’s "older" demographic is growing at an exponential rate. According to their 2008 data, the 35-54 year old segment grew 172.9% in 10 months. Their newly-updated data for 2009 shows a 276% Growth in 35-54 Year Old Users.
Further insights from iStrategyLabs:
- The 55+ demo is growing at a rate of 194.3%
- The 25-34 year population is doubling every 6 months
- The largest demographic remains 18-24 year olds (40.8%), but that percentage decreased markedly (53.8%) over the last 6 monts.
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