Monday, October 12, 2009

Now You Can Breathe Easier About Your Brand On Facebook

Worried that someone is going to jack your brand on Facebook and set up a Page, claiming to be you? Well, worry no more--Facebook is coming to the rescue--albeit late and also only as far as Pages go. You're still on your own as far as groups go, sadly...but maybe Facebook will come up with a remedy for that one of these days.

You can now use this form to authenticate your Page. There are 3 ways to prove you're the authentic representative:

1. Add a badge or a Fan Box widget to your website that links to your Facebook Page.

2. Add an email address that is officially affiliated with the entity of your Page to your personal Facebook account. You can also add the email address of a company authorized to manage your brand (e.g., management or PR firm).

3. Add another admin to your Page who has an email address that is officially affiliated with the entity your Page represents.

If you for some reason can't do any of the above 3, you can still plead your case by giving a brief description what your Page represents and how you are affiliated with it.

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