Friday, April 2, 2010

What if Associations Followed British Spy Agency's Lead?

Fired for not embracing social media? Yep. It's happening in the UK. Britain's spy agency says it's firing some "James Bond-generation agents" (read: older) because they've "failed to master social networking and other Internet technology."

Is this just a convenient way around age discrimination lawsuits--or good practice for businesses?

What if associations started doing this? In a culture where, in large part, senior staff members refuse to even acknowledge--let alone master--social networking and new technologies in general, what if adoption became a non-option if you wanted to keep your job?

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