Like "The Power of...Huh", for instance.
Remember that whole fracas?
Like any controversy, The Power of A thing died down quickly and the campaign shifted from being dynamic--a twitterfeed of comments about the campaign and a blog--to off the radar. Shocker.
Now there's a new controversy in town: the power of V. "V" as in Velma Hart, a prominent, kick-ass member of ASAE who recently delivered basically an Oscar-winning speech to President Obama.
Her question has garnered a ton of media attention...yet nary a word from ASAE. And ASAE members are wondering why.
Is this a failed PR opportunity on ASAE's part? A failure on the part of their social media engagement strategy? Or not a failure and simply one of those things that falls under steering clear of politically-charged issues?
I can see both sides of it, personally, but I'm falling to the side of missed opportunity. I manage my association's social media presence and if Velma were one of my members, I would have definitely featured her on our Facebook Page and tweeted about her. In my view, this is less a political issue and more of an association community thing e.g. a chance for ASAE to showcase a member doing something cool and noteworthy. But that's just me, and I know our members like seeing one of their peers featured in the media.
What do you think?