- Associations are mostly still in the "information gathering" stage of social media adoption
- Most (68%) of responding associations have either no staff dedicated to social media or less than 1/2 of a FTE devoted to it
- While social media staffing in associations is projected to increase over the next year, spending on social media is not budgeted to increase. Go figure.
The number of social media-related jobs on Monster has surged 75% over the last year, O'Reilly said. About 155 positions are available a month, up from an average of 88 a month a year ago.155 social media positions a month? Wow. Who wants to place bets on when there will be 155 social media positions TOTAL in the association world? I'd say the safe bet would be "not anytime soon."