Tuesday, October 21, 2008

This Just In: More Old People Are Using Social Media

Forrester Research has updated their data on Social Technographics and--shocker--the upshot is that social technology participation has grown significantly in the last year. "Inactives"--people who don't participate at all in social networking or technologies--now make up only 25% of the online population in the US. "Spectators"--people who read blogs, watch videos, rate products or listen to podcasts--jumped in just one year from 48% to 69%.

According to Forrester, much of the growth in social media adoption came from "middle- aged" people: 35-to-44 year-olds. Even bona fide old people--45-to-54 year-olds--are participating in Spectator behavior and joining social network at record levels: 68% and 24%, respectively.

If you're not already on the social media bandwagon you may as well climb on, because these numbers are only going to continue to rise.

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